Pathos, Logos, Ethos

Audience, Revisions, Rhetoric

Picture a newly licensed teenager begging for a dream car from reluctant parents. Initially, the pleas might be about the ultra-fine fabulousness of the dream car or how a person is only young once. Begging might work, but usually a passionate, emotional appeal alone cannot guarantee a successful outcome.

Let’s say the teenager decides to alter tactics and provide information, such as resale value, to shine a flattering light on the dream car.