Paragraphs and how to support ’em

Paragraphs

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun — that jingle could describe a cheeseburger order from nearly any fast food franchise or diner in America. Instead, in the 1970s, an advertising agency for McDonald’s® turned an ordinary list of ingredients into a specific definition, “Big Mac.”

What does a cheeseburger have to do with paragraphs in an essay?